I am the CEO and Co-Founder of Danielle Parés Inc and SmokyEye.com. I was born in Australia with my twin sister, and I happily live with my husband and two sons. I enjoy having a balanced approach to living, regarding family time and me time. I have always loved make-up and how confident it makes me feel, and the majority of my make-up techniques have been self taught through trial and error. But practice makes perfect!

The smokey eye look has always been my trademark look. It can be a sophisticated day look and then can transform into a smoldering night look. What made me decide to create my own Smoky Eye online store was seeing how expensive some well known cosmetic companies were and knowing I had access to cosmetics that are in the same league but without the big price tag.

Affordable luxury means women don’t have to go without, they can feel confident in knowing not only can they purchase high quality Smoky Eye kits, but they will also know how to use it with my six simple step instructions and tutorials. Gone are the days of guessing which color goes where and what brush to use. I have carefully hand picked each perfect color eyeshadow, and designed a dual ended brush to assist in creating the smoldering smokey eye.

I have also gone one step further and produced a volumizing mascara and defining liquid eyeliner set, to make the look complete. Smokey eye is one of the hottest trends in beauty and will defiantly become a classic. It can change your face dramatically, transforming from the girl next door into a stylish diva. I want every girl to have access to it and know you don’t need to be a professional make-up artist in order to create the smokey eye look.